J. Crew
J.Crew became a headline in the news after their CEO left in 2018, and the company started the new year by shutting down 6 of its stores. It also planned to close down 30 of its locations. In the previous summer, they announced the proposal to the public. There was not enough information about what store they would decide to stop operating in the future. It was the plan that they thought to obtain their targets.
J. Crew
Vitamin Shoppe
Vitamin Shoppe was also encountering the problem of GNC. It thought that they could solve the problem by concentrating on e-commerce. However, Vitamin Shoppe’s revenue was $1.2 billion, a decrease from 8.5% last year. The problem was it could not attract customers who were visiting the shopping malls. Fortunately, they were optimistic that they could increase their sales because of the expansion, distribution services, and marketing efforts.
The Vitamin Shoppe Store
