Vera Bradley
Vera Bradley tried to plan how they could increase their sales. It decided to focus on licensing rather than physical sites. The company was trying to sell its household goods to Bed Bath & Beyond and Macy’s. Vera Bradley also planned to close down 50 out of its 110 stores in 2021. In that year, some of the leases needed to be renewed. There were still 52 Vera Bradley that were still operating.
Vera Bradley
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Henri Bendel
Henri Bendel decided to close 24 of its stores in 2020. L Brands, the parent company, said that they would shut down the whole brand. They would also close down the website and the famous Fifth Avenue Store. The company decided to focus on Victoria’s Secret and Bath & Body Works brands, where they thought it had potential.
Henri Bendel
