Christopher & Banks
Christopher & Banks announced that 30 to 40 of their locations would shut down in 2020 in 2018. The reason was not that their sales were declining, but that they would focus on e-commerce. Since they had tried e-commerce, their sales rose in the past years. They also thought that this year, their sales would also increase significantly.
e.l.f Cosmetics
e.l.f Cosmetics also suffered from closing some of their stores to concentrate on e-commerce similar to other famous brands. In March 2019, 22 of their stores had been closed down. To those who loved to buy the items of the store should not be sad. It was still available on the company’s website. We could also buy it at drugstores throughout the country.